Privacy Policy — Vertex Match

Last updated: 23 October 2026

Summary

Vertex Match shows ads. To do that, Google's ad service (AdMob) collects data from your device — including the advertising identifier. The game also offers optional purchases, handled entirely by your device's app store.

We run no server of our own. The only collection by third parties is Google's, described below (ads, Firebase Analytics and Crashlytics). The developer does not receive, store or sell any of your data. Everything the game saves about your progress stays on your own device.

What is stored on your device

So that you do not lose your progress when closing the game, we store locally:

• levels completed and stars earned;
• remaining lives and the time of your last lost level;
• coins and tools you own;
• your play statistics (games, pieces cleared, records);
• which tutorial tips have already been shown;
• the daily gift already claimed and your streak;
• how many rewarded ads you have used today;
• your language, sound and notification preferences.

Erase my progress. In Settings → "Erase my progress" you can erase levels, coins (including purchased ones, which do not come back), tools, lives, statistics, tips, daily gift, streak and ad counters from your device, with two confirmations. Your language and sound are kept, and reminders are turned off and cancelled. Purchased ad removal and your consent choices (UMP and ATT) are kept; permanent purchases (such as ad removal) can be restored through the store, but coins, even purchased ones, are not restored. The app only records that the feature was used, with no personal data.

Review request. To decide when to suggest that you rate the game in the store, the app keeps on your device (key match3.review.v1) the date of the last request and a session count. This data is not sent to anyone and is deleted along with the app when you uninstall it. "Erase my progress" does not erase it.

This information stays only in the app's own storage. It is not sent to us or to third parties, and it disappears when you uninstall the game.

Ads

Ads are provided by Google AdMob. To show them and measure their performance, Google may collect and process:

• your device's advertising identifier (IDFA on iOS, Advertising ID on Android);
• IP address and the approximate location derived from it;
• device information such as model, operating system and language;
• ad interactions, such as impressions and clicks.

This data is handled by Google, not by us, under its privacy policy: https://policies.google.com/privacy

You may see two kinds of ads:

• Rewarded — they only appear when you choose to watch them, in exchange for a life, extra moves or coins.
• Between levels — they appear on their own, at most once every three levels, and never right after a defeat.

Usage analytics and crash reports

We use Firebase Analytics and Firebase Crashlytics, Google services, to understand how the game is used and to fix crashes.

• Firebase Analytics records usage events: level start, win and loss, completed purchases, store and continue-level offers (opening the store and, for the continue offer, whether it was shown, accepted or declined) and rewarded ads watched. It may also collect device identifiers and information such as model and operating system. It is only turned on after you answer the consent form (where the law requires one) and stays off if you do not consent.
• Firebase Crashlytics sends a report when the app crashes: error type, app state, device model and system version. It is active only in the published version of the game and is turned on only after you answer the consent form (where the law requires it); it stays off if you do not consent.

This data is processed by Google under its own policy (https://policies.google.com/privacy) and is not used to identify you personally.

Purchases

The game offers optional purchases: coin packs and the removal of the ads that appear between levels.

We do not process the payment and we never see your billing details. The purchase happens entirely inside the App Store or Google Play, which handle payment under their own privacy policies. We receive no card number, no billing address and no financial data of yours.

What is stored on your device is only the result of the purchase: the coins credited and whether the between-levels ads have been removed. When you restore purchases, the game asks the store what you already bought and reapplies what is permanent; coins already spent in the game do not come back.

No purchase is required to play or to finish any level.

Your choices

In Europe and the United Kingdom, the game shows Google's consent form (UMP) before any ad. Your choice there determines whether ads are personalised.

On iOS, the game asks (Apple's ATT request) whether you allow use of the advertising identifier. If you decline, ads still appear but will not be personalised. You can change this at any time in Settings → Privacy & Security → Tracking.

On Android, you can delete or reset your Advertising ID in Settings → Google → Ads.

Either way, declining changes nothing in the game: no level, reward or feature depends on your answer.

Age

This game is intended for people aged 13 and over. It is not directed at children, and we do not knowingly collect data from anyone under 13.

Notifications

If you allow it, the game sends a notice when your lives return to full. That notice is generated by your own device, not by a server, and involves none of your data. You can turn it off at any time in the game's settings screen or in your device settings.

Your rights

The GDPR (Europe) and the LGPD (Brazil) give you the right to access, correct and delete your personal data.

Since we store nothing on a server, uninstalling the game deletes all local data. For data collected by Google through ads, requests must be made to Google through the channels listed in its privacy policy.

If you would still like to reach us, use the contact below.

Changes

If the game starts using any other external service beyond those described above, this policy will be updated before that version is published, and the date above will change.

Contact

Questions about this policy: fsf.freitas90@gmail.com